EXECUTIVE PRODUCER/PRODUCER

BROADCAST, DIGITAL

CBS FILMS Campaign

ASSIGNMENT: Create content “that the internet” could embrace to promote the film “Seven Psychocats” for CBS Films starring Christopher Walker, Woody Harrison, Sam Rockwell and others. SOLUTION: Cast specific cats to replace each actor, train cats to “speak” in the style of “Ed,” and create a trailer re-enacting key scenes from the film. Each scene to feature specific cats in position to reproduce original scene and staging. Shot on green screen and composited with original film backgrounds.

HOLLYWOOD REPORTER:

As if the screwball comedy from Oscar winner Martin McDonaugh didn’t seem zany enough, CBS Films commissions a trailer recut, with cats in the lead roles, instead of Collin Farrell, Sam Rockewell, Woody Harrelson and Christopher Walken(if there’s anything more disconcerting than listening to Walken’s voice, it’s listening to his voice coming from a cat in a suit sporting a little tuft of hair on his bald head).

The new trailer doesn’t just work to feed the Internet’s general need for all things or kittens, or play on the kinda-sorta similar sounds of “psychopath” and “cat,” but also plays well because the film itself is about dog kidnappers (dognappers?). And so what started out as a fun little comedy now becomes the latest c=volley in the never-ending war between felines and canines.